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Saturday, December 19, 2009

Aim At The Bullseye And Your Online Home Business Will Prosper

Traffic is one thing, but targeted traffic is everything.

You have no doubt seen dozens of offers similar to "10,000 hits
per hour driven to your website!". This type of website traffic
is completely untargeted and will undoubtedly result in a very
low conversion ratio. It's basically "throw it up against the
wall and hope something sticks". The big incoming numbers give
the illusion of progress, but you will achieve better results
with a lower volume of highly targeted traffic.

I speak from experience because in the early days of developing
my home business, I went for the big numbers instead of focusing
on targeting prospects. It took me a while to appreciate the
importance of targeting (quality) instead of just going for the
big numbers, but it was a lesson well learned.

Exchanging links has been an important part of generating website
traffic for quite some time, but the vast majority of people
looking to trade links don't understand that just wildly swapping
links with any willing webmaster is not the way to go.

For the last few years, most webmasters have been in a "pleasing
Google" mode since Google had such a dominant position. Now that
challengers are emerging, most notably Yahoo, MSN, and Ask
Jeeves, the search engine ranking landscape is becoming much more
complicated than just marching to the tune Google played.

Many website owners seem to be of the opinion that the sole
purpose of exchanging links is to try to improve the search
engine ranking position of their website. While it is true that
links pointing to your website can help your search engine
ranking, the reason for obtaining inbound links goes far deeper
than that.

In my opinion, the targeted traffic that relevant links pointing
to your site will bring can be as important as the traffic that
comes to your website from people using search engines. This is
where linking philosophy comes in. If you limit yourself to
exchanging links only with websites that have a theme highly
relevant to your own, the traffic you receive from those links
will be far more targeted (valuable) than traffic you might
receive from links with websites that have nothing to do with
your theme.

Not only do highly relevant links bring you more highly targeted
traffic, but they also play a "customer satisfaction" role for
visitors to your website who arrived there as a result of a
search engine query. If someone arrives at your website after
performing a search for, lets say "work at home" and then finds
your website full of links to a bunch of off topic sites (Viagra,
online casinos, hotel reservations, sports betting, etc, etc)
the impression is often not favorable and may actually drive
your visitor away before they consider whatever it is that your
website itself is offering.

Keep your eye on the bullseye and develop highly targeted traffic
by having good content on your website and exchanging links with
highly relevant sites that also offer good content. Remember,
traffic is one thing, but targeted traffic is everything.



About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.

Article compiled by Vinayagaonline.com

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.

Habit #1 Respond Quickly
Always respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum.

Habit #2 Grammar and Spelling
As a beginning Internet entrepreneur you cannot risk losing customers because you can’t write properly or spell. Fortunately, spellchecker and grammar check will help you with this. Be sure to use it with every e-mail.

Habit #3 Appropriate Subject and Format
Make sure the subject heading is filled in and gives the reader some clue as to the content of the e-mail. Then, make sure the format of the e-mail is similar to that of a real business letter. Lastly, don’t forget to keep it short and sweet. When you write a long drawn out e-mail you will lose people’s attention.

Habit #4 Address Recipient
Always address the recipient of the e-mail. You don’t have to start out with Dear Recipient, but their name should definitely be addressed. This gives a more professional look to your e-mail, which is just what you are trying to accomplish as a new Internet entrepreneur.

Habit #5 Provide Contact Information
Always provide your contact information in your e-mail following your signature. This way individuals will be able to visit your website, call you, fax or e-mail you without having to ask you for this information or do any extra research. Make it easy.

Habit #6 Cases
Don’t use all upper case or all lower case. Type correctly, just like you would write. You would never send a business letter in all caps or all lowercase, so don’t send e-mails this way either. Some people will interpret this as either screaming or whispering, respectively, and some might think it is just unprofessional. Avoid this and type correctly.

Habit #7 Previous Messages
When you respond to someone and are answering their questions be sure to include the previous e-mail so they may see exactly what you are replying to. Frequently, people send e-mails and when you reply without the previous e-mail attached they have no idea what you are responding to. The best thing is to copy parts of the previous e-mail and paste it in your e-mail with your response. Or be very specific when answering questions, such as restating them, for the convenience of your reader. If not, you will waste your time and theirs and not be perceived as a professional.

About the author:
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

Article compiled by Vinayagaonline.com

5 Free Ways to Increase Your Website Traffic

I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.

I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.

A week or so later I came down to earth with a big bump.

I realised that it would take a bit of time and effort to see the results that I was dreaming about!

Since my reality check, I have learned all about the weird and wonderful ways of internet marketing.

In this article I will tell you about my top 5 free ways of increasing website traffic.

All these methods are completely free and if you spend some time on them you will find that they work consistently.

(1)Writing Articles

Writing an article on a subject related to your website and getting that article published has two major benefits:

- People who are interested in your article will read it and often click on the URL in your resource box find out more. This gets you another free targeted visitor. Targeted, because that reader wants to find out more on the subject of your article, which is hopefully related to the subject of your website.

- Every publisher of your article must also publish your "resource box". Adding a resource box with your URL to all of your articles will increase the number of links leading back to your website, which in turn helps to increase your search engine position

For a list of directories to submit your article to, see Article Submission Directories

(2)Forum Networking

There are many discussion forums on the internet, on every topic you could possibly imagine.

Most discussion boards allow posters to attach a "Signature" with their post containing additional information about themselves, such as their name, URL and sometimes even an advertisement.

By visiting a few forums regularly and participating in the discussions, asking and answering questions, you can build up trust with other forum members, whilst at the same time getting free exposure for your website.

Just try to make a useful contribution to the forum - be sure to read the forum rules and don't spam!

(3)Reciprocal Linking

Reciprocal linking has two main benefits for you.

Firstly, the more links that you exchange, the more chance there is that someone will follow a link from another site and land on your website.

Secondly, your website will be perceived more importantly by search engines.

The more links you have from other sites, the greater your chance of getter ranked more highly by all the search engines.

Here are some Dos and Don'ts to help you get more out of your link exchanges.

- Do link with sites that will be of interest to your visitors.

- Don't link with pages that have unorganised link directories with hundreds of links on each page. This won't benefit you with increased traffic or search engine rankings.

- Do link with sites that have a clearly labelled "Link Directory" from their main page. You aren't likely to get much traffic from a hidden or hard to find link directory.

- Don't use link farms or FFA pages. You are unlikely to get extra traffic using these methods and the search engines may penalise you.

- Do use link directories to help you find link partners. You can find some Link Exchange Resources here

- Do stay organised. Use link exchange software, or a spreadsheet to keep track of the link exchanges you have requested and the contact details of the webmasters.


(4) Email Signatures

This is a very simple, but often forgotten way of increasing your website visitors.

Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.

Instead, why not end your emails with a short signature containing your name, a bit about your website along with the URL?

Keep the signature short (4 lines), to the point and avoid hype or SHOUTING.

You may be surprised at the extra visitors you receive through doing this. It's amazing how curiosity will lead the recipients of your email to click on your link!


(5)Using Traffic Exchanges

Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a downline to surf for you.

The downside of this method is that the visitors you receive from traffic exchanges are not as targeted as the visitors that you will receive via the other methods that I have described.

The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!

This gives you a challenge - how do you attract the attention of someone who is looking at your web page for 20 seconds or less?

Here are two tips -

- Know your market - spend some time surfing on the exchange that you are advertising on and pay attention to the types of web pages being advertised. Make sure that the pages you advertise are going to interest your target market.

- Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on the "next" button without giving your page a fair chance.

Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in the upwards direction before you know it.


About the author:
Suzanne Morrison is the webmaster and owner of How to Start an Internet Business To learn more about how to promote your website download your free 30 Days to Success Ebook

Article compiled by Vinayagaonline.com

4 Ways In Which You Can Achieve Critical Mass

Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing.

When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here's a nutshell version of what it takes.

1. Work Hard

Internet marketing is no game to be manipulated by using software and quick fixes to a very large problem, which is long-term, steady traffic coming to your site.

There is no magic pill, silver bullet, or guru secret that will help you to achieve critical mass in your market. Hard work and intense study of the internet and how people surf, what they want, and how you get in front of them while they are surfing is the only answer.

The internet marketing game is for professionals and you MUST make yourself a professional marketer of your "shop" just as you would in the real world.

2. Understand Your Market

Understanding exactly who you are selling your products or services to is the crucial first step in achieving critical mass.

The worst thing you could ever do is put the hard work in and achieve critical mass in the wrong market for your products and services!

Know your market. Know your best, ideal customer inside and out. Get your links in front of them, ideally, everywhere they surf for related information to your site.

3. Be Vigilant

Over the years I have watched people listen to what I have to say about website promotion and then take one of two paths:

1) They work their tails off and do what I tell them, with great results and rewards for their efforts (more sales, more traffic, more branding and recognition).

2) They buy my book, take a half-hearted shot at the easiest things in the book, get bored, tired, or impatient, and then they go back to chasing down quick fixes.

I have watched people who had the answers they needed in their hands, and drop them for more glamorous-sounding, fast solutions. Which we all know don't work.

I will say this again - THERE IS NO WAY TO TO QUICKLY OR INSTANTLY ACHIEVE CRITICAL MASS IN YOUR MARKET!

You must work like anyone in business who is in it to succeed works. If you do not know everything about your business and how to market it, your competition will eat you alive because they WILL know everything, I guarantee it.

Just like in the real world, the one who works harder, smarter, and is vigilant about his or her business is going to come out on top every time.

You owe it to yourself and your family to learn your craft and do it better than most people in your market if you want to succeed.

4. Achieve Critical Mass

In order to hit critical mass, you must be everywhere, or nearly everywhere your best customers surf.

This means linking back to your site from reciprocal links, articles, press releases, joint ventures, forum participation, and good search engine positioning for your best keywords.

In order to have literally thousands of links pointing to your site in high-profitle areas where human beings actually go and read/surf, it takes pure time and effort.

You must submit your articles to the best free content directories. Over and over until you have published everywhere you can that is relevant to your market.

You must secure deals with high-profitle sites in your market to swap QUALITY links. I am talking about links that people will click on, not just links that only search engines will see.

You must be everywhere that is a good place to be on the net in your market. This takes time. This takes hard work. This is what it takes to have a viable, long term website traffic solution for your business.

Reaching critical mass, or even sitting down and deciding a plan of action to pursue critical mass in your market takes maturity and a final realization that you can have anything you want in the world if you want to work for it. The day you stop chasing quick fixes to drive spurts of unqualified, un-targeted traffic to your site is the first step in achieving your goals as a professional internet marketer.

About the author:
Jack Humphrey is the author of Power Linking 2: Evolution. He is an internet marketing consultant and copy writer for major online clients.
http://power-linking-profits.com

Article compiled by Vinayagaonline.com

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. Here are my top 3 ways to send your traffic counter spinning without the headaches.

1. Trading Links With Other Webmasters:

By mutually agreeing with another webmaster to trade link exposure on each others site, you're expanding your market reach significantly. Not only does this generate instant traffic from the link partner, but you'll also BOOST your Google PR and link ranking with other search engines as a bonus.

This helps you rank better in the listings, generating even more FREE traffic, without doing any complicated SEO.

There are some great tools to help you get started trading links. Some of them are even free. I don't recommend them personally because annoying banners or other types of ads compete for the same space, doesn't look very professional.

Alternatives to FREE software worth checking out are...

The ALMIGHTY Zeus - The one I use. Tough to get used to, but an excellent piece of kit. The darn thing learns and just keeps getting smarter the more you use it. (And a FREE trial so you can become a master before you buy)
http://www.cyber-robotics.com

Reciprocal Link Manager - Not as sophisticated as Zeus but much easier to learn if you're pressed for time.
http://reciprocal-manager.com/

Axandra's Arelis - Lots of great reviews for this one and more in the Zeus mould.
http://www.axandra-link-popularity-tool.com/index.htm


2. Writing Articles to Publish Online:

This technique is a very close second to my favourite one which I'll share in just a moment. The amount of exposure you can get from writing a simple article is astounding.

After you've written it up, you submit to the major article directories, then just sit back and watch the traffic stream in.

As an added bonus you start to gain more respect within your industry. Articles have this uncanny knack to create an aura of expertise around the writer.

You also benefit yet again with search engine ranking, as other webmasters with mailing lists publish your article on their site. Creating yet another link back to you.

Articles are a VERY effective pre-selling technique too.

How much more targeted would a prospect be arriving at your website after reading one of your articles in an email or on another site?

Not only did you get the recommendation from the publisher, but if they enjoy reading your article and get some value from it, you've already broken down one of the main barriers of selling...

TRUST!

Here are some cool resources to get stuck into:

Editorial guidelines:
http://ezinearticles.com/editorial-guidelines.html

Some great "How To" advice:
http://www.promotewitharticles.com/howto.html

And a nice BIG list of directories and announcement lists:
http://www.marketingchick.com/howto/article-marketing.shtml


3. Viral Marketing:

Viral Marketing is defined as “Any advertising that propagates itself the way viruses do”; E.g. When Hotmail users send e-mails, they “infect” the recipients with the tagline at the bottom of their messages.

If you UNLEASH a 'Viral Marketing' campaign, it will just keep on multiplying, spreading your message around the web like wildfire. I absolutely LOVE this method of sending quality traffic to my website for FREE.

Generating free traffic with 'Viral Marketing' is easily the most rewarding use of your time. Taking good steps to craft the right offer and layout of your 'Viral Marketing' message is essential. But get it right, and not only will a truck-load of qualified visitors come to your website, but an air of respect and expertise is generated around you and your business.


About the author:
Andy Murray is a marketer and publisher writing informative reports to help grow your online business. Get his latest offering "Unleash Your Viral Marketing Potential" for FREE by simply following this link: http://www.zerohourmarketing.com/Viral-Marketing-Report.htm


Article compiled by Vinayagaonline.com

3 Freebies That Guarantees Constant Traffic

3 Freebies That Guarantees Constant Traffic
By Oluwafisayo http://profitbomb.com



In 1931, Ted and Dorothy Hustead decided to
move to a town that had four things; a good
school, a Catholic Church, a doctor and an
opportunity.

They wanted to open their own pharmacy.

They eventually chose Wall, South Dakota, as
the perfect location. To others, however,
Wall seemed to be in the middle of
nowhere - somewhere between the Black Hills
and the Badlands.

The first year was a tough one - thick dust,
intense heat, and strong winds.

In their desire to move on to a more
welcoming place, tired, throat - perched
travellers rarely stopped. Then, Ted and
Dorothy came up with an idea.

They made a sign that read: Free Ice Water At
Wall DrugStore.

The sign became something of a novelty. They
made more sighs and put them farther and
farther from Wall - eventually, as far as
other countries of the world.

All druggists, of course made "free" ice
water available for their customers. Nobody
however, had thought of advertising the
luxury.

Eventually, some 4000 to 6000 customers a day
stopped at Wall DrugStore.

Josh Billings remarked, "Common Sense is
instinct and enough of it is genius.

"When it comes to attracting traffic,
everybody has ideas BUT it all seem not to
work!"

I was almost ready to quit when I found a
blend of strategies that work. Top Internet
marketers use it to achieve tons of results,
brand their names all over the Internet,
explode sales and achieve record breaking
list size in minimum time with little or
absolutely nothing spent.

It is all captured in the word FREE and
truthfully, if you have nothing FREE working
hard for you out there, it is time to get
down to work and get up with one!

Here are 3 easy to implement freebies you
can start with right now.

1. Give Out A Collection Of Free eBooks.

Go around the web and harvest a collection of
free ebooks, then give it away for free on
your website in exchange for people doing
something e.g. signing up for your newsletter.

2. Write Articles and Give It Away Free.

I wrote 2 articles last year and got 700+
subscribers from it without lifting a finger
after submitting it to a few article
submission sites.

It is surprising to note that my list still
grows today as a result of those articles.

3. Pull Your Articles Into A Report and Give
Away Reprint Rights To it Free.

This sounds insane but if you are smart, it
can make you a success overnight.

All you need to do is bury your other
programmes in the middle of your ebook and
"wham," you start getting dangerous results.


© Oluwafisayo, 2005.


-------------------------------------------------

Achieve record breaking list size and incredible
website traffic on a complete, zero budget ...
GUARANTEED.

Oluwafisayo's latest *FREE* report takes you by
the hand and shows you exactly how.

http://profitbomb.com

Article Compiled by Vinayagaonline.com